From the article:
Televangelist Robert H. Schuller has reached millions worldwide with his weekly “Hour of Power” TV broadcasts, but when it comes to the Internet, he had a high-tech headache: an online impostor.
When Schuller, the founder of the Crystal Cathedral megachurch, recently tried to set up an account on the micro-blogging Web site Twitter.com, he discovered another user masquerading as himself.
Schuller’s impersonator — who remains unidentified — seemed to know a lot about that history and the preacher’s life, said Nason, the spokesman. The impostor said in his early tweets that he was Schuller’s assistant, but then went on to say he was Schuller himself and even talked about the preacher’s wife, Nason said.
“The content seemed fairly normal for someone like Dr. Schuller to say,” Fayer said. “But in the future you don’t know how they’re going to use that. What if they start asking people to send money and say, ‘Send money to X,Y,Z’?”
The rest of the article details several other prominent phony Twitter accounts including a fake Stephen Colbert and a fake Tina Fey.
While it may not seem like a big deal to some, it is important to note that Reverend Schuller is a very prominent individual with a PR staff dedicated to catching issues like this. For the average person, it could be months before a Twitter fraud is exposed. That is why it is more important than ever for individuals to take full control of their image online and be proactive in Online Reputation Management.