Sue Scheff: The Untold Story of $11.3M Jury Verdict for Internet Defamation

Finally it is almost here, my story of surviving Internet Defamation and Invasion of Privacy.

On September 1st, Google Bomb, The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet will be on book shelves and online - giving you the inside - and backside of my landmark case.

The reviews and endorsements have been explosive! Click here to read them.

As the defendant is now being forced into involuntary bankruptcy, my story will help those that are feeling helpless and powerless to cyber slander - and hopefully give you the power to fight back and rise above Internet Defamation. Google Bomb will offer practical guidance to help you maintain your online image.

Even if you feel since you don't use social networking such as Facebook, MySpace, Twitter etc.... remember, you are at risk too - someone may take it upon themselves to create their own vision of "you".

Free speech is something I believe in wholeheartedly, however it does not condone Internet Defamation.

Sue Scheff: Google Bomb Book Meets YouTube

My co-author, one of the leading Internet Attorney’s – John Dozier, and his team have been busy getting ready for the launching of Google Bomb! In stores and online on September 1st, 2009, this upcoming best selling book will document my untold story of the $11.3M Landmark Case for Internet Defamation and Invasion of Privacy.

John Dozier will give you the legal landscape as well as insights on what is lurking in cyberspace. Michael Fertik, CEO and Founder of Reputation Defender, lends his expertise in Online Reputation Management with his foreword. Together we have assembled a dream team for Google Bomb – Meet the Authors! Visit http://googlebombbombook.com/ for more information on this very timely book!

Just recently the Dozier Internet Law Firm marketing team has put together some YouTube introductions – check them out!

Google Bomb: Online Impersonators http://www.youtube.com/watch?v=lXTSiq3b6fM
Google Bomb: Call to Action http://www.youtube.com/watch?v=BGCrGqtG36g
Google Bomb: Land of a Million Dreams http://www.youtube.com/watch?v=uSSlariie2s
Google Bomb: What is Your Legacy to Be http://www.youtube.com/watch?v=GtopTox7kxo

Sue Scheff: Google Bomb Book Available for Pre-Order

Pre-Order Google Bomb on Amazon.com today!

Our society has reached an all-time low. Simple keystrokes can now literally ruin lives, reputations, and cause years of suffering, and require exorbitant amounts of time, money, and sanity to rebuild a life and/or career that has been shattered by cyberbullying, Internet defamation, identity theft, privacy invasion, and so much more. There is even a term that has emerged into our lexicon that describes the practice of manipulating the ranking of web pages: Google Bomb.

Sue Scheff knows first hand about the devastating effects of Google bombing and Internet defamation. Her reputation was destroyed and she almost lost her business because of false and libelous statements about her and her business that went viral. Falling into a deep depression accompanied by agoraphobia, Sue could not escape the abusive attacks from strangers and the paranoia that accompanies such abuse. However, she fought back, and sued the figure head who launched the attack campaign and was awarded a jury verdict of $11.3 million–a case that has set the precedent for a massive debate on Internet regulation vs. free speech and Internet etiquette and safety policies.

Because there is so much to navigate and know about the unknown and mostly unchartered legal territories of Internet usage, Sue has rounded up some of the world’s most preeminent experts on the newly emerging business of Internet law, including attorney John W. Dozier. In Google™ Bomb, Dozier and Scheff offer a hybrid of memoir and prescriptive self-help, as well as a timely call to action that will arm readers with what they can do to avoid falling victim to cyber abuse, rebuild their own ruined reputations, or avoid unknowingly committing a crime against strangers on the Internet.

Written with two markets in mind: those hundreds of thousands of people who are victims of Internet harassment and cannot afford legal council to help clean up their reputations, and those who have built a career, business, and personal reputation and want to be armed with protection and prevention techniques that will help them avoid falling victim to cyber bullies, hackers, e-vengers, and Phreaks.

The true-life story of Sue Scheff’s landmark lawsuit and the lessons she learned coupled with invaluable expert advice from a top Internet legal and reputation defense expert, Google™ Bomb is a heavy-hitting, one-of-a-kind book that will likely spark debate, controversy, and save lives at the same time.

Michael Fertik, CEO and Founder of ReputationDefender which is one of the pioneers of Online Reputation Management Services, writes a compelling, informative and engaging foreword. This book is a book that will touch almost everyone that uses the Internet today.

Tweet, Tweet Your Fired!

Source: ReputationDefender Blog

MSNBC and other mainstream media outlets have picked up on the Cisco Fatty story that involves a woman getting fired for her twitter post. Quoting from the page:

Why waste valuable social networking hours getting yourself “Facebook fired,” when Twitter allows you to humiliate yourself quickly, and in 140 characters or less?

A recent tweet by one would-be Cisco employee proves that when it comes to placing a permanent black mark on your resume via the Internet, Twitter is now the tool of choice. To illustrate, here’s the tweet the now Web-infamous “theconnor” shared with the world:
“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

It wasn’t long before Tim Levad, a “channel partner advocate” for Cisco Alert, shared this open response:

“Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.”

Was “theconnor’s” job offer rescinded? Nosy netizens have yet to suss that out — but they’re doing their darndest to make “theconnor’s” life miserable in the meantime. It didn’t matter that “theconnor” almost immediately set his Twitter account to private and deleted all information from a home page. It was already too late.

Twitter is a great tool to connect people and ReputationDefender supports the emergeant micro-blogging platform. Users should be aware that potential employees are viewing online messages and that the material they post online can both help and hurt their online reputation.

Sue Scheff: Reputation Defender A Growing Demand in Today's Mobosphere

As my next book is coming out in September 2009, it will highlight the way the Internet has changed many ways people do business today. It seems PR Firms are being replaced by Online Reputation Management Firms. For those that believe that free speech condones defamation - think twice, as my collections has started against my defendant. No matter who you are, even if you believe you have nothing to lose - think again. Read Google Bomb as one of our country's leading Internet Attorney gives you new insight on what and how you can cross those legal boundaries. My case is only one of many that are being heard and turning out with victorious endings.

Source: SF Gate - San Francisco Chronicle

Defending reputations may be good business

Defending innocent victims who have been slimed on the Internet is not only a righteous cause, it might be good business. At least that's what VCs who are pumping money into ReputationDefender appear to believe. The 3-year-old Redwood City company, which assists people in removing libelous, egregiously offensive or privacy-invading material from Web sites, is well on its way to raising $5.3 million from investors. "We've had 10 quarters of growth," said CEO Michael Fertik."We're getting more customers, and they're spending more." The current economic climate may have something to do with it.

One of ReputationDefender's services, enabling customer-written resumes to show up prominently on search engines, has proven to be a particular money spinner. "As people are looking more and more for jobs, they are more concerned with what may be being said about them on the Internet," Fertik said.ReputationDefender's investors so far include Maple Investments in Menlo Park and European Founders Fund from Germany.

Read entire article here: http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/04/08/BUMC16U3BS.DTL

ReputationDefender Blog: Identity Theft Made Easy with Twitter

In case you didn’t already know, Twitter is the latest “it” fad in the world of social media. From Demi Moore’s suicide prevention tweeting to the news of a potential Google-Twitter merger, it seems that not one week goes by without a major news story about the popular microblogging service.

Unfortunately, it isn’t all wine and roses at Twitter. Since the service emerged in 2006, one of the consistent complaints against it has been the ease with which individuals can set up phony accounts in someone else’s name. With such a large volume of users, it is impossible for Twitter to monitor each individual sign-up for validity. This means that someone could send out hundreds of tweets under your name, before you caught on. That’s what happened to Televangelist Robert H. Schuller, whose Twitter problem was discussed in a recent article at MSNBC.com.

From the article:

Televangelist Robert H. Schuller has reached millions worldwide with his weekly “Hour of Power” TV broadcasts, but when it comes to the Internet, he had a high-tech headache: an online impostor.

When Schuller, the founder of the Crystal Cathedral megachurch, recently tried to set up an account on the micro-blogging Web site Twitter.com, he discovered another user masquerading as himself.

[SNIP]

Schuller’s impersonator — who remains unidentified — seemed to know a lot about that history and the preacher’s life, said Nason, the spokesman. The impostor said in his early tweets that he was Schuller’s assistant, but then went on to say he was Schuller himself and even talked about the preacher’s wife, Nason said.

“The content seemed fairly normal for someone like Dr. Schuller to say,” Fayer said. “But in the future you don’t know how they’re going to use that. What if they start asking people to send money and say, ‘Send money to X,Y,Z’?”

The rest of the article details several other prominent phony Twitter accounts including a fake Stephen Colbert and a fake Tina Fey.

While it may not seem like a big deal to some, it is important to note that Reverend Schuller is a very prominent individual with a PR staff dedicated to catching issues like this. For the average person, it could be months before a Twitter fraud is exposed. That is why it is more important than ever for individuals to take full control of their image online and be proactive in Online Reputation Management.

Sue Scheff: Google Grows Smarter - Source: ReputationDefender Blog

March 25th, 2009

Source: ReputationDefender Blog

Yesterday it was announced that Google has gone all language-y on the web, updating its algorithms to understand not only the words being searched, but also the relationship between words. This is known as search semantics, and it is Google’s newest attempt to impress the web public with relevant search results.Aside from the new word-relationship component, Google has also increased the characters devoted to summary paragraphs that attempt to pin down what people are searching for.

In a recent blog post Google search quality team technical lead Ori Allon and snippets team engineer Ken Wilder wrote that the company “[is] deploying a new technology that can better understand associations and concepts related to your search. We are now able to target more queries, more languages, and make our suggestions more relevant to what you actually need to know.”Heretofore Internet search services have focused on matching key words typed into query boxes with words at websites or in other online data.

The newest generation of Internet users has caused a rise in demand for semantic searches that go beyond matching words to actually understanding what sentences or combinations of words mean. The trick, from a company stand point, has been whether or not adequate technology can be developed to process the increasingly complex searches with the high speed that Internet users have come to expect.Not content with their current position behind Google in terms of search, Microsoft has recently stated that it is testing a Kumo.com semantic search engine.

The hope is that the new search technology will be more popular than Microsoft’s current Live Search service, catapulting it beyond Yahoo! and Google.As of Tuesday Google has rolled out semantic search capabilities in 37 languages. Some examples given by Wilder and Allon included a search in Russian for “fortune-telling with cards” which brought up search results for “tarot” and “divination.” Conversely, a Google search in English for “principles of physics” generated suggestions about “big bang” and “quantum mechanics.”

Sue Scheff: ReputationDefender Blog Always Updating!

Source: ReputationDefender Blog

Taking it Offline: The Lingering Importance of Face-to-Face Networking in a Digital World

With the rise and blossoming of online networking sites like LinkedIn and ClaimID, many people, especially younger people, are doing the majority of their business networking online. This phenomenon is not anything new, and it has been covered in this blog and elsewhere.

But while it may be easier to sit in front of the computer screen and interact with your peers, it is hard to think that interpersonal relationships can ever be fully fleshed out (if you will) in the digital sphere. Face-to-face networking will never go away. The information on the Internet is not always accurate (although that doesn’t mean it isn’t relevant, according to Google’s algorithms), and there is a lot to be said for looking someone in the eyes.

Today people should try to balance their “new school” digital networking with the “old school” tried and true methods. The approach will literally double the amount of chances a person has to make an impact with a potential employer, and the effort required to do so is not unreasonable (point of fact, until a few years the “old school” method was the only game in town).
LinkedIn and other popular business networking sites thrive because they offer an alternative to actually speaking with a fellow networker. The information you put in the profile becomes the equivalent of a hand shake and a greeting. Thus, a user profile, for business purposes, should be looked at as an opportunity to distinguish yourself as someone others want to know and be connected to.
There are small and effective steps one can take to achieve this. Focus on brevity. 100 words is enough to grab someone’s attention and establish a positive image. If done correctly, a LinkedIn profile can, for practical purposes, be the difference between just another interview and a job offer. Conversely, a poorly written profile can have you knocked out of the running before you even get started.

Many employers look at LinkedIn as a sort of research tool. A resume can only say so much about a person, and employers are always looking to find out the little bits about a potential employee that are not immediately apparent. This fact has had disastrous consequences for some people whose Facebook and MySpace profiles contain otherwise unflattering images/language/etc. We’ve blogged that story here more than once.

Online business networking profiles are still just a piece of the puzzle, though. A successful blend of the old and the new networking techniques will counteract the deficiencies inherent in both approaches. A human touch in the new digital landscape goes a long way towards maintaining awareness and crafting image, while drawing in more localized business and opening channels previously untapped.

Sue Scheff: Michael Fertik and ReputationDefender in French Press

Courrier International has a nice piece about Reputation Management, Michael Fertik and ReputationDefender.

The article is in French, but speaks to the emerging industry that ReputationDefender pioneered, Online Identity Management.

Interested readers who do not parlez francais, can check out Babelfish to get the international buzz on ReputationDefender.

Sue Scheff Announces Second Book - Google Bomb! Take Cover!

Do you know what Google is saying about you?

Oh yes, it is almost here, my second book! This time around, I am honored to have co-author and Internet Specialist Attorney, John Dozier .

As my story of my landmark case of $11.3M jury verdict for damages unravels - many questions answers, John Dozier will bring us the legal landscape of today's Cyber World - how to protect your online image and maintain a profile you are proud of! Have you thought about Internet Gossip vs Internet Fact? How do you know the difference? Don’t get caught in the web - read Google Bomb!

To compound our dynamic and explosive upcoming best seller - Michael Fertik, CEO and Founder of ReputationDefender will be writing the foreword! ReputationDefender is one of the pioneers in managing online reputations and helping keep your kids privacy safe online.

This timely book will offer you tools and remedies as well as a very compelling story that will keep you turning those pages! Remember, a 20 year reputation today can be destroyed within 20 minutes of vicious keystrokes.

Monkeys Don't Fly? Do they? Ahhhh, just wait and you will see - the Internet has become its' own animal. The Internet can be an educational tool - but - it can also be a lethal weapon!

Published by Health Communications Inc. (HCI) - Google Bomb will be released in Fall 2009.

Sue Scheff: ReputationDefender, CEO - Michael Fertik Specialist in Online Defamation

Read entire article here: http://abcnews.go.com/Technology/AheadoftheCurve/Story?id=6960397&page=1

The Law as an Accomplice

Legal experts, however, emphasized that the law protects Web sites like Topix. Even if the comments are considered defamatory by a court of law, Topix has no legal obligation to take the content down.

Defenders of the legal landscape argue that a change could stifle open discussion and free speech. But others maintain that in stories like this, regardless of who emerges, once the veil of anonymity is lifted, it is the law itself that is a co-conspirator."The law as it currently stands is an accomplice because it creates no incentive whatsoever for Web sites to review or police themselves from content that is potentially devastating to real people and real lives," Michael Fertik, a lawyer who specializes in online defamation, told ABCNews.com.

Part of the problem, Fertik continued, is that laws that made sense at the birth of the Internet age have not matured. It takes years to redress online defamation problems under the present regime. But, in the meantime, libelous comments easily found through search engines can sideline both personal and professional lives.

Although privacy and free speech advocates worry that changes to the law could "chill" online speech, Fertik argued that "the law can easily catch up without destroying speech."But until then?

"The law provides the red dye for the scarlet letter," Fertik said. "It provides the ink for the tattoo that people create on Web sites like this."

Sue Scheff: Don't Let The Web Kill What You Love

By Michael Fertik

“It takes 20 years to build a reputation and five minutes to ruin it.”Warren Buffett said that, before the invention of the Internet.Now, in the information age, the statement has never been more truthful.That is why I started a business, ReputationDefender, that is all about protecting reputations.Your good name, and the reputations of your family, business, and everything you love, is valuable.So, when your neighbor, a customer, or a love interest plugs your name into a search engine, what will they find?

Anyone can come along and slam you online and if that happens, search results for your name might be dominated by negative, incomplete, or even false information.A hostile online comment might represent the uncommon experience of a dissatisfied customer or disgruntled neighbor, but due to the structure of search engines, that single opinion can be greatly amplified and made to look like a universal point of view.

You might fall victim to the sniping of an anonymous blogger or even a competitor posing as an angry customer.It’s not only easy to publish half-truths, innuendo, and falsehoods on the Internet, it’s also easy to make them stick. Many people who publish negative web content know how to make it maximally destructive.Lies, rumors, or memes take flight easily, getting repeated, added to, and generally magnified.

Even though some of these narratives are discovered to be false, very few of them get debunked as loudly as they are broadcasted in the first place.As a result, false content often becomes more visible on the web than, say, well-researched articles from reputable news sources. It might seem illogical that bogus speculation can end up dominating searches for you, but that’s how a rumor mill works.A great strength of the Internet is that it gives everyone a voice.

That’s also one of its dangers: it can endow fraudsters and idle speculators with the appearance of authority. The danger is real.

This does not mean you should stop using the Internet.It means that you must proactively establish your accurate and positive presence on the web before there is a problem.

You need to maximize your control over what people find about you, before someone else does it for you.There are options. Companies have developed software solutions for online reputation protection.

ReputationDefender, which is now a partner with TheStreet.com network, is my company, and we do just that.

Michael Fertik is the Founder and CEO of ReputationDefender, the online reputation management and privacy company.

By Michael Fertik

"It takes 20 years to build a reputation and five minutes to ruin it.”

Warren Buffett said that, before the invention of the Internet.

Now, in the information age, the statement has never been more truthful. That is why I started a business, ReputationDefender, that is all about protecting reputations.Your good name, and the reputations of your family, business, and everything you love, is valuable.

So, when your neighbor, a customer, or a love interest plugs your name into a search engine, what will they find?Anyone can come along and slam you online and if that happens, search results for your name might be dominated by negative, incomplete, or even false information.

A hostile online comment might represent the uncommon experience of a dissatisfied customer or disgruntled neighbor, but due to the structure of search engines, that single opinion can be greatly amplified and made to look like a universal point of view.

You might fall victim to the sniping of an anonymous blogger or even a competitor posing as an angry customer.It’s not only easy to publish half-truths, innuendo, and falsehoods on the Internet, it’s also easy to make them stick. Many people who publish negative web content know how to make it maximally destructive.

Lies, rumors, or memes take flight easily, getting repeated, added to, and generally magnified. Even though some of these narratives are discovered to be false, very few of them get debunked as loudly as they are broadcasted in the first place. As a result, false content often becomes more visible on the web than, say, well-researched articles from reputable news sources.

It might seem illogical that bogus speculation can end up dominating searches for you, but that’s how a rumor mill works.A great strength of the Internet is that it gives everyone a voice. That’s also one of its dangers: it can endow fraudsters and idle speculators with the appearance of authority. The danger is real. This does not mean you should stop using the Internet. It means that you must proactively establish your accurate and positive presence on the web before there is a problem.

You need to maximize your control over what people find about you, before someone else does it for you.There are options. Companies have developed software solutions for online reputation protection.

ReputationDefender, which is now a partner with TheStreet.com network, is my company, and we do just that.

Michael Fertik is the Founder and CEO of ReputationDefender, the online reputation management and privacy company.

Sue Scheff: Prevent Cyberbullying

Vanessa Van Petten continues to bring valuable information for parents with today’s teens. This week she has dedicated to helping prevent cyberbullying.

Partners for CyberBully Awareness Campaign:

Thank you to everyone who is already offered to join and spread the word about our anti-cyberbullying campaign here at On Teens Today:

Angeline of MomStyleNews
Vivien Bruss of Cool Moms Rule

Brenda Preston of Safewave
Sue Scheff of Help Your Teens
Myrna of TangerineTimes.com
Tara Paterson of the Mom’s Choice Awards and Just for Mom
Karen Pease

Video Reputation Management - Reputation Defender

Do you feel the need to trust a professional service to monitor your online reputation protect your privacy, and maybe even use for civil and criminal lawsuits? ReelSEO’s Grant Crowell interviews Michael Fertik, CEO of ReputationDefender, about where automated tools are today with monitoring video online, what’s expected to improve with advances in technology, and what are some of the best ways people can go about monitoring and managing their ‘video reputation’ today.

Michael’s Bio

For some background, Michael Fertik’s company profile reads: “a repeat Internet entrepreneur and CEO with experience in technology and law. After law school, he clerked for Chief Judge Danny J. Boggs of the Sixth Circuit Court of Appeals of the United States. He is a graduate of Harvard College and Harvard Law School. In his capacity as CEO of ReputationDefender, Michael serves on the advisory board of The Internet Keep Safe Coalition (iKeepSafe), a non-profit that works for the health and safety of youth online.”The following video clip features an roundtable panel discussion about online reputation management with Michael Fertik on “Digital Age” - WNYE/Ch 25 (NYC TV):http://www.reelseo.com/video-reputationdefender-fertik/

Sue Scheff - Parenting Teens Online for their Future!

As a parent advocate, I encourage parents to learn more about online safety. A great place to start is Reputation Defender! Remember, your child may be a "child" today, but soon they will be applying to college and filling out employment applications. Will their online profile be acceptable?

Take a moment to learn more!

What is MyChild?
MyChild by ReputationDefender scours the Internet for all references to your child or teen - by name, photography, screen name, or social network profiles - and packages it to you in an easy-to-understand report. Worried about bullies? Concerned that your teens' friends and peers are posting inappropriate materials online? MyChild searches every corner of the Internet for traces of your kids. If you want to help your teen manage their online reputation, but have felt powerless to do so, ReputationDefender is your answer!